Thursday, 16 September 2010

Jumper Poster


This is the official poster of 'Jumper'. This is a film based on a man with the special ability to go anywhere he wants in the world in an instant.

A technique they have used is to use a page size image of the main character (jumper) and have different destinations in the world, such as Big Ben (London) and the Sydney Opera House located at the bottom of his body. They have also positioned his head and eyes facing these destinations to give the impression that he is about to choose where to go. This works very well as it sums up the story that he can jump to anywhere he likes.

They use the tagline of the film centrally on the poster just above the title. It says ANYWHERE. ANYTHING. INSTANTLY. This is clever as it shows the audience the power that this man has and they then become intrigued. Also like many other posters they have used previous successful films made by the director and the release date to encourage the potential viewers to see this film.

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