This is the official poster for Harry Potter and the Half Blood Prince. In my opinion this is made very cleverly as they know that everyone already knows about the previous films so they have put the Harry Potter logo in the background with only half, if that, of the letters showing. They are able to do this because it is simply that well known and people know it spells out Harry Potter. Obviously i couldn't use this technique but its a great idea. Also all the characters apart from Harry are wearing dark clothing which suggests Harry is the hero of the film and he is the most important by putting him in red to stand out. Apart from the colour of his clothing, Harry is also the biggest thing on the poster by far which signals the importance of him. The poster also uses the tagline 'dark secrets revealed' which brings optimism for the audience of the poster.
Also with the use of an official website advertised at the bottom, it makes the poster look professional and official to the people that view it. I may well use this technique on my poster to give it a more authentic look. I think that they have used slanted writing on the page to suggest that something is not quite right and that Harry standing out on the page, suggests he will be the one to sort it out.
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