This is the DVD cover of the British film 'This is England'. The idea they have used is to use all the main characters on the cover which shows that they are all very close with each other. They also use the national colours of England (red, white and blue) as the title's colours. This suggests that the DVD will be very passionate about England, especially with title of the film also.Also a very good technique that drags the attention of customers in a store, is that they have used positive quotes from leading magazines and newspapers and put them at the head of the cover. This leads the customer to believe that it is a good film, especially when 2 five star ratings are shown like the one on this cover.
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